Saturday, 12 May 2012

Project : Shadow Evaluation



1. In what ways does your media product use, develop or challenge forms and conventions of real media products? (i.e. of film openings)

2. How does your media product represent particular social groups ?

Our media product represents two typical teenage girls. They are not shown to be violent and are not shown to be unintelligent or clueless, as most teens are shown through the media in the current day. They are dressed appropriately and appear to be fairly nice girls. The two teenagers shown in the opening, Sarah and Louise, seem to be engaged in their activity and are shown as inquisitive as they go to explore the location that they have chosen to film in, but the one thing that they are portrayed as is alone and vulnerable. The two girls are alone in expansive, secluded woods, and do not seem to be aware of the dangers that could be around them. They do not have any form of protection or back up for if anything were to happen, making them perfect targets for the lurking murderous shadows in Project : Shadow. This could have an effect on how teenagers are represented, as it could show teens to be careless, and prone to placing themselves in situations that would make them vulnerable or unsuspecting targets. Apart from that, the characters in our media product represent the particular social group of teenagers as fairly average, normal people.

3. What kind of media institution might distribute your media product and why?

Due to the genre of our media product, it is aimed at a niche audience, so a small independent distribution company such as Brain Damage Films (BDF) might distribute our media product. They have been one of the largest and most respected independent horror film distributors worldwide since 2001. They are very involved with all users or fans that they have and particularly support independent film makers, such as ourselves. BDF have over 200 horror movies available on DVD, and over half of them are available for instant streaming or download to your computer. They are also available on DVR, or internet-connected TV. All of these choices are accessible on their website. A smaller company like this aims for a market of independent film makers, and just people who love to watch horror films. Our media product is a teen horror but it could appeal to a wider market, so a smaller company with a wider audience range would be a good company to distribute our product, particularly as their main focus is on independent film makers. BDF have lots of ways that our product could be distributed, so again it can be seen by a wider audience range, making more revenue and making our product more well-known.


4. Who would be the audience for your media product?


The audience for our media product would primarily be teenagers, as our product is a teen horror. The two main characters are two teenage girls, and a teenage audience would benefit from being able to relate to the characters. Our product could appeal to other audiences such as other independent film makers, independent companies, maybe young adults, people who enjoy paranormal horror, or even just people who enjoy any genre of horror. 

5. How did you attract/address your audience?


7. Looking back at your preliminary task (the continuity editing task), what do you feel you have learnt in the progression from it to full product?
6. What have you learnt about technologies from the process of constructing this product?