In today's lesson we looked at Opening Titles and what effect they have on the viewing audience. Opening Titles are the titles that come up on the screen within the first few minutes of a film - but they are not necessarily used in every film. However, it is rare for a film to not have any opening titles.
Opening titles give information to the viewers, such as the title of the film, who is involved within the film's production company, the name of the distribution company, the name of the director, the actors that are in the film, maybe even the time that the film is set in. They can also set the scene or give an idea of the genre before the film really begins, to draw the viewers in to the remainder of the film.
An opening we studied in detail is the opening of the film Dawn of The Dead. We watched the first 2 minutes and picked up several opening titles:
First to appear was the name of the distribution company - Universal Pictures. The film title came afterwards, followed by the individual names of the actors. Then came casting by, music by, costume designer, co producer, editor, production designer, and director of photography. All of these were shown only in the first two minutes.
However, we also looked at the beginning of Zombieland - but this has no opening titles whatsoever.